Arbor’s skateboard team recently got together for some shredding around Venice, California. This video will give you a glimpse into the Arbor summer program complete with an impressive skateboard and apparel line.
The opening benefit for the Venice Eco Fest held at the Arbor headquarters.
During the first few weeks of summer, The Arbor Collective played host for two successful events and in the process set themselves up for a string of future efforts. In mid-June a private concert was held featuring rising music sensation, Trevor Hall in cooperation with Vanguard Records. This was quickly followed by the Venice Eco-Fest opening benefit art show with works displayed by renown artists including Blaine Fontana, Mike Benninghoven and Yoskay Yamamoto along with a private musical performance from local favorite, Peter Goetz. On both occasions, the venue, that also houses Arbor’s headquarters and US showroom in Venice Beach, California, was filled to capacity.
Arbor’s main business model and strategy has grown from a fairly simple concept over the past 14 years. “First and fore most, Arbor was founded on the assertion that solutions to many of today’s most difficult snow, skate, and apparel design challenges exist in the natural world,†says Arbor cofounder, Bob Carlson “This company has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. However, you can’t just be green for the sake of being green. Customers expect form and function, even when choosing alternative products. Our tie-ins with music and art have always helped Arbor create a relevant, more modern image for our more eco-minded brand and products. Events help bring this integration to life.â€
You might ask yourself, “Why would a company focused on producing and marketing products what to get into events?†Carlson explained, “events create awareness for the brand and allow us to mix with like-minded individuals in real time. They connect us to our customers. In the end, Arbor is a collective of artists, designers, and friends that snowboard, skateboard, and surf. We’re a group of people who are focused on finding solutions for a more sustainable future through a blend of art, technology, and eco-materials. Events allow us to support and extend this collective,†said Carlson.
