ARCHIVES

The Ecolounge Is Back!

Posted on: December 14, 2009 by admin

The Ecolounge is back at the Arbor headquarters. If you you’ve never stopped by to check it out, we suggest that you do. It’s a good time. The first one of the season is this Friday evening. Be there!

Arbor Hot Dawgz & Hand Rails Video

Posted on: September 26, 2009 by admin

At Hot Dawgz & Hand Rails 2009 team rider, Pat Milbery made it from the qualifiers to the semifinals and on to the finals where he had a very respectful finish.

Pat Milbery gets all the girls.

Arbor Hot Dawgz from Arbor Collective on Vimeo.

Arbor At Hot Dawgz & Hand Rails

Posted on: September 23, 2009 by admin

Pat Milbery at Hot Dawgz Last Saturday

With Pat Milbery on the rider invite list for Bear Mountain’s Hot Dawgz & Hand Rails event held on Saturday, September 19th, it seemed obvious what had to be done. Arbor needed to be at the event and be there in force. We rallied the troops, rented a fat pad, printed up a batch of special edition HD&HR bamboo shirts and bandanas and loaded up on stickers, medallions and “Pat heads on a stick” and headed to Big Bear for the main event.

The unique SoCal summertime event went off. For starters, it was the best course ever and the most talented list of riders to date. Arbor pro team rider, Pat Milbery killed it in the qualifiers advancing to the semifinals without question. He wasn’t done there…Pat made his way into the top 10 out of 50 invited riders and found himself in the finals. His smooth style and solid triple lines on the rider’s right side of the course were winning big points with the judges. If not for the crazy challenge of the “Helbow” rail on the rider’s left side of the course, he probably would have made the podium.

In the end, well over 5000 people showed up for this ultimate pray for snow party and Arbor was there in a big way. If you missed it, you blew it. It was unquestionably a great time and should get shredders pumped on the coming winter. Get out there and buy your new gear because if it turns out to be the big El Niño year that many are predicting, it could be an all-time powder shredding season.

Thanks to everyone who joined the Arbor team at the event. We appreciate your help and your support. A big thanks to Pat Milbery for coming out and killing it.

Arbor Events In Spin Magazine

Posted on: August 24, 2009 by admin

The Arbor Collective is proud to announce that our recent CD release party for Trevor Hall was covered by Spin Magazine. Our events division is just getting off the ground and we are already gaining some serious traction. Don’t miss the next one.

The Arbor Collective Launches Events Division

Posted on: August 11, 2009 by admin

The Trevor Hall Album Release Party and Venice Eco-Fest Opening Benefit deemed major successes for this new department.

Words & Photos By Brad Farmer

The opening benefit for the Venice Eco Fest held at the Arbor headquarters.

During the first few weeks of summer, The Arbor Collective played host for two successful events and in the process set themselves up for a string of future efforts. In mid-June a private concert was held featuring rising music sensation, Trevor Hall in cooperation with Vanguard Records. This was quickly followed by the Venice Eco-Fest opening benefit art show with works displayed by renown artists including Blaine Fontana, Mike Benninghoven and Yoskay Yamamoto along with a private musical performance from local favorite, Peter Goetz. On both occasions, the venue, that also houses Arbor’s headquarters and US showroom in Venice Beach, California, was filled to capacity.

Arbor’s main business model and strategy has grown from a fairly simple concept over the past 14 years. “First and fore most, Arbor was founded on the assertion that solutions to many of today’s most difficult snow, skate, and apparel design challenges exist in the natural world,” says Arbor cofounder, Bob Carlson “This company has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. However, you can’t just be green for the sake of being green.  Customers expect form and function, even when choosing alternative products. Our tie-ins with music and art have always helped Arbor create a relevant, more modern image for our more eco-minded brand and products. Events help bring this integration to life.”

You might ask yourself, “Why would a company focused on producing and marketing products what to get into events?” Carlson explained, “events create awareness for the brand and allow us to mix with like-minded individuals in real time.  They connect us to our customers. In the end, Arbor is a collective of artists, designers, and friends that snowboard, skateboard, and surf. We’re a group of people who are focused on finding solutions for a more sustainable future through a blend of art, technology, and eco-materials. Events allow us to support and extend this collective,” said Carlson.

To read more of this story, CLICK HERE!