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	<title>Arbor &#187; rex holloway</title>
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		<title>Arbor&#8217;s Draft Receives Two Awards</title>
		<link>http://www.arborcollective.com/2009/10/arbors-draft-recieves-two-awards/</link>
		<comments>http://www.arborcollective.com/2009/10/arbors-draft-recieves-two-awards/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 01:12:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Snow]]></category>
		<category><![CDATA[Arbor Snowboards]]></category>
		<category><![CDATA[Outside Magazine]]></category>
		<category><![CDATA[rex holloway]]></category>
		<category><![CDATA[Rogue Status]]></category>
		<category><![CDATA[SIA]]></category>
		<category><![CDATA[The Draft]]></category>

		<guid isPermaLink="false">http://www.arborcollective.com/?p=1536</guid>
		<description><![CDATA[The Draft receives the SIA &#38; Snow Press â€œInnovation Awardâ€ and the Outside Magazine â€œGear Of The Yearâ€ award.
The Arbor Collective redesigns the Draft series, offering up their take on the rocker revolution. The new Draft has been designed around The System, a fusion of interdependent technologies that support rocker-specific performance. Make no mistake; rocker [...]]]></description>
			<content:encoded><![CDATA[<p>The Draft receives the SIA &amp; Snow Press â€œInnovation Awardâ€ and the <a href="http://outside.away.com/index.html?gclid=CMryiqipu50CFRZeagodrRYTiQ" target="_blank">Outside Magazine</a> â€œGear Of The Yearâ€ award.</p>
<div id="attachment_1537" class="wp-caption alignleft" style="width: 630px"><a rel="attachment wp-att-1537" href="http://www.arborcollective.com/2009/10/arbors-draft-recieves-two-awards/ratzlaff_image66_small/"><img class="size-full wp-image-1537" title="ratzlaff_image66_small" src="http://www.arborcollective.com/wp-content/uploads/2009/10/ratzlaff_image66_small.jpg" alt="Here team rider Pat Milbery shows us why the Darft is his favorite board." width="620" height="413" /></a><p class="wp-caption-text">Here team rider Pat Milbery shows us why the Darft is his favorite board.</p></div>
<p>The Arbor Collective redesigns the Draft series, offering up their take on the rocker revolution. The new Draft has been designed around The System, a fusion of interdependent technologies that support rocker-specific performance. Make no mistake; rocker boards represent a completely different approach to snowboard design and performance. As a result, using rocker requires a total rethinking of long held ideas on material and design, and how those technologies interact. Based on this, Arbor developed The System to address the new physics of riding rocker.</p>
<p><a href="http://www.arborcollective.com/2009/10/arbors-draft-recieves-two-awards/" target="_blank">To Continue Reading Click Here</a></p>
<p><span id="more-1536"></span></p>
<p>â€œI was initially cautious about adding rocker to any of our snowboard designs,â€ said Bob Carlson, Arborâ€™s cofounder. â€œThe effect de-cambering has on edge and flex performance is massive and the consequences of such a radical alteration must be addressed. Existing designs cannot just be rockered if you expect a board to function. You have to start from scratch, looking at every aspect of a boardâ€™s design in an effort to understand how rocker will affect its function. At Arbor, we scrapped everything we thought we knew, and methodically built The System set of technologies. I think youâ€™ll find that weâ€™ve created a balanced, more functional system that actually delivers the performance promised by rocker design. Thereâ€™s a reason why itâ€™s Arbor team rider, <a href="http://www.arborcollective.com/2009/10/pat-milbery/" target="_blank">Pat Milberyâ€™s</a> favorite board.â€</p>
<p><strong>The Gear of the Year Award</strong><br />
The Draft received Outside Magazineâ€™s snowboard â€œGear of the Year Award.â€ Managing Editor for Outside Magazine, Alicia Carr had the following to say, â€œThis year, more than half of our seven favorite snowboards feature this technology (multiple sidecut), though none employs it better than our â€˜Gear of the Yearâ€™ winner, the Arbor Draft.â€</p>
<p><strong>The Innovation Award</strong><br />
SIA and Snow Press bestowed their â€œInnovation Awardâ€ on the Draft. â€œA player in snowboardingâ€™s eco revolution, Arbor continues to up their game by introducing cutting-edge products that appeal to socially and environmentally conscious shredders,â€ says Mike Horn, snowboard editor for Snow Press. â€œThe Draft is a freestyle-oriented twin featuring Arborâ€™s holistic â€œSystem,â€ a blend of interdependent technologies including Parabolic Rocker and Grip Tech sidecut, which redefine the rideâ€¦and leave only tracks in their wake.â€</p>
<p><a href="http://www.arborcollective.com/2009/07/the-system/" target="_blank"><strong>THE SYSTEM: A FUSION OF INTERDEPENDENT TECHNOLOGIES THAT SUPPORT SUCCESSFUL ROCKER PERFORMANCE</strong></a></p>
<p><strong>The Draft Art &#8211; A Collaboration Graphics Story</strong><br />
To create a graphic capable of launching The System, Arbor reached out to friend <a href="http://www.arborcollective.com/2009/06/artist-rex-holloway/" target="_blank">Rex Holloway</a>, cofounder and art director of <a href="http://www.roguestatus.com/" target="_blank">Rogue Status</a> (roguestatus.com). Based down the street from Arbor in Venice, California, Rogue Status is a pridefully controversial, streetwear brand that built its name on thought provoking, in your head graphics. Holloway also works as a tattoo artist and to this day there is a long waiting list to get time in his chair. For the Draft, he created an original piece using the El DiÃ¥ de Los Muertos theme that he often works into his tattoo designs. The art speaks for itself and is well represented on the new Draft.</p>
<p><strong>Other Important Features</strong><br />
<a href="http://www.arborcollective.com/snow/boards/view/43/draft" target="_blank">The Draft </a>also features a two year warranty, Arborâ€™s Fusion Base, FSC Certified Medicine Core, Blended Urethane/ABS Sidewalls, Butter Glassing, a deep version of the Shadow Flex System, and four new sizes: 149.5, 153.0, 155.0, and 158.5cm.</p>
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		<title>Rex Holloway</title>
		<link>http://www.arborcollective.com/2009/06/artist-rex-holloway/</link>
		<comments>http://www.arborcollective.com/2009/06/artist-rex-holloway/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 13:13:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Artists]]></category>
		<category><![CDATA[Snow]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[rex holloway]]></category>

		<guid isPermaLink="false">http://dood.lunarbreeze.com/~arbor18/?page_id=46</guid>
		<description><![CDATA[
ART COLLABORATION: Draft, Oso
WEBSITE: Roguestatus.com
Rex Holloway is the cofounder, co-owner and art director of Rogue Status. Perhaps his greatest strength is within his mastery of tattoos. There is a simple reason why his time is always booked solid&#8230;it&#8217;s because he is one of the best tattoo artist out there. You can see his original works [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5589" href="http://www.arborcollective.com/2009/06/artist-rex-holloway/rex_holloway/"><img class="alignnone size-full wp-image-5589" title="rex_holloway" src="http://www.arborcollective.com/wp-content/uploads/2009/06/rex_holloway.jpg" alt="rex_holloway" width="680" height="680" /></a></p>
<p><strong>ART COLLABORATION</strong>: Draft, Oso</p>
<p><strong>WEBSITE</strong>: <a href="http://roguestatus.com">Roguestatus.com</a></p>
<p>Rex Holloway is the cofounder, co-owner and art director of Rogue Status. Perhaps his greatest strength is within his mastery of tattoos. There is a simple reason why his time is always booked solid&#8230;it&#8217;s because he is one of the best tattoo artist out there. You can see his original works on the bodies of those who have graced his chair roaming the streets of Venice, California everyday. Holloway and the rest of the AWOL Rogue Squad are located just down the block from the Arbor headquarters helping form a natural partnership between complimentary brands. Halloway&#8217;s artistic tattoo style was the perfect fit to create the strongest possible graphics for the new Draft, Arbor&#8217;s rocker board revolution.</p>

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