It’s been an insane snow year in SoCal, the kind of season you may only see every ten years. At Bear Mountain, it’s almost been more about riding powder in the canyons than shredding one of the best parks in the world. In this Video Of The Week, Arbor marketing director, Brad Farmer and Bear Mountain team rider, Eli Weiner set out on a powder mission into Bow Canyon–Eli on the Wasteland snowboard and Brad on the Draft. Not your typical pow boards but then this isn’t your typical place to shred deep snow. Get into it.
Arbor’s take on the rocker revolution - the new Draft is designed around The System, a fusion of interdependent technologies that support jib-specific performance.
Firewire to deliver two new Arbor surfboard models to stores in the spring of 2010.
The Arbor and Firewire Wasteland surfboard.
Firewire and Arbor are proud to announce a collaborative surfboard offering that will arrive in stores this spring. The designs combine Firewire’s use of epoxy resins and EPS foam materials, which are less harmful to the environment, and Arbor’s signature, sustainably sourced, structural wood power ply technology.
In its short history, Firewire has had a significant influence on the surf industry, bringing a range of new materials and cutting-edge technology to the forefront of surfboard design. This made them an ideal partner for Arbor who has been using environmentally friendly, natural materials to improve the performance, durability, and style of snowboards, skateboards, and apparel since 1995. The two companies share uniquely similar philosophies in that they develop ways to improve their products through innovations that have less impact on the environment that surfers, snowboarders, and skateboarders use every day.
“We’re stoked to collaborate with a company whose DNA so closely matches our own,†says Firewire’s CEO, Mark Price, “and to capture the essence of Arbor’s unique wood signature, while at the same time adding a stunning aesthetic to Firewire’s high performance surfboards.â€
Aaron Chang snaps a photo of Chuy Reyna fanning out on the new Arbor and Firewire Koa Dominator.
The initial offering will be built around Firewire’s best selling surfboard, the Dominator. The new “Koa†Dominator will feature the same sustainably sourced, Hawaiian Koa power ply used by Arbor for years in the legendary Element snowboard and across half of the popular skateboard line. Koa wood represents a strong tie in for this new offering as it was originally used by the native Hawaiians to build the first surfboards over 600 years ago. The new “Wasteland†Dominator uses the stunning laser cut / inlay wood technology pioneered by Arbor in the snowboard industry. The Wasteland’s inlaid wood power ply is made up of 78 individual pieces of laser cut veneer, selected from 6 different sustainably sourced species. The wood grain is, in fact, being used to create the Wasteland’s graphic.
The Dominator is perhaps the most versatile board in the Firewire quiver. It combines a full outline with a thick foil from nose to tail and a 5/4/3 fin configuration. Surfers can’t help but take notice of the flex and lightweight characteristics of Firewire’s Rapidfire Technology. The two new designs will be offered in a wide range of lengths: 5’ 6â€, 5’ 8â€, 5’10â€, 6’ 0â€, 6’ 2â€, and 6’ 4â€.
“For a long time we’ve looked for the right way to take our technology and create something original for the surf hardgoods market,†says Arbor co-founder, Bob Carlson. “If you know us or our products, it’s pretty clear that a fair share of our roots and large part of our lives are based in surf. Surfboards have always been the obvious brand extension. Now, with the rise of Firewire and the opportunity created by this collaboration, I think the timing and manner are right for Arbor to enter the surfboard market in the most positive and unique possible way.â€
The new Koa and Wasteland Dominator surfboards will be sold through Firewire’s existing distribution channels and will be available in April of 2010. For all of the technical details on Firewire’s flexible, lightweight surfboards, check out firewiresurfboards.com.
ARBOR PREFERRED QUIVER: Wasteland, Nightrain and the Draft.
OTHER SPONSORS: Stony Field and Smith
.WHAT’S YOUR FAVORITE PLACE ON EARTH TO RIDE? On snow.
IF YOU COULD PICK FOUR RIDERS (alive or dead) TO SNOWBOARD WITH, WHO WOULD THEY BE AND WHERE WOULD YOU GO? Terje Haakonsen, Brian Iguchi, Travis Rice and Lonnie Kauk.
WORST LIE YOU EVER TOLD YOUR MOM? That I didn’t eat her ice cream. I never really had to lie to her.
WORST LIE YOUR MOM EVER TOLD YOU?
Told me there was a Santa Claus.
MAC OR PC? PC
WOULD YOU RATHER BE SMART & UGLY OR DUMB & BEAUTIFUL? Smart and ugly as long as I still have my skills.
